Marketing Essay Example | Topics and Well Written Essays - 1750 words - 17

Marketing - Essay Example The main types of media that the marketer needs to utilize are television, newspaper and print media, public relation activities and direct selling. Television: Television advertising assists business to cover wide geographical locations (Shimp and Andrews, 2013). The marketer needs to invest near about 30% of the budget for celebrity endorsement through these advertisements. Public relation: Sponsoring different tournament and live events will help the brand to attract the attention of different consumers. They need to allocate almost 20% of the budget for this promotional strategy. The new recipe for breakfast cereal is intended to the health conscious consumers. The organisation is mainly targeting the slimmer consumers. They have assigned major budget for the promotional procedure. The management has utilized differentiated strategy where they have only targeted a particular section of the society (Weinstein, 2013). The important media for the promotion are sponsorship, television and print media. Television: Displaying advertisements of the product during different morning healthcare, exercise and yoga shows will prove to be beneficial for the organisation. Another 25% need to be allocated for this media. The promotional activity of the new energy drink mainly focuses on the players and sports personalities. The organisation has decided to spent minor budget for the product as they are focusing on concentrated targeting strategy (Debruyne, et al., 2002). They can utilize internet advertising, posters/ hoardings and sponsorship to promote their product. The word of mouth promotional procedure plays a major role for this kind of products rather than the traditional electronic advertisement procedure (Buttle, 1998). Internet: The organisation needs to design an interactive website to promote the benefits of their product towards the sports

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I will attempt to outline below the key issues whether or not a multinational company is able to maximise its competitive advantage by controlling its own supply chain. Introduction There are many multinational companies which operate on such a high level worldwide such as Walmart, a multinational company is basically a corporation that is known to be registered in more than one country or that functions in different operations within a couple of countries. Multinational companies may consist of function between both procedures of selling goods or providing a service within different countries or continents. â€Å"Multinational companies, many of them extremely big, are today the most powerful agents of innovation† (Mattes, J. 2010) Production patterns have been known to drastically change significantly within the current economic globalisation. Many large multinational companies are known to compete against each other in there markets due to the increasing development of globalisation in the economy of countries. Many characteristics are mainly formed the implementation of supply chain management. A supply chain is basically the network which has been created amongst different companies producing, distributing or handling a specific product. In detail the supply chain takes upon the steps to get goods or services from the supplier to the customer. It is very important that supply chain management is composed correctly for multinational companies; most companies will strive to have an enhanced supply chain as it will normally tend to translate efficiently in lowering the costs for a company. â€Å"It is now apparent that the supply chain is the main artery of all businesses† (Poirier, C. C. 1999) Poirier stated how important the supply ch... ...bility and eliminated all the uncontrolled factors of staff shortage. When Walmart deliver its inventory it is known as customers by the distribution centres, cross docking is something what Walmart use very cleverly as this technique allows to reduce costs of handling operations and cutting down any storage of an inventory. â€Å"Walmart’s supply chain management has over 40 distribution centres† (Batten, L. 2008). Techniques implied by Walmart allowed them to take orders placed by stores and promoting them to ties they may already have with manufacturers, which would then give the chance for manufacturers to agree to their services they have proposed of refuse as there may be a non-availability of the goods at a certain time period. The result of this cross ducking allowed eradicating the warehousing process, and operates on demand chain rather than the supply chain Essay -- I will attempt to outline below the key issues whether or not a multinational company is able to maximise its competitive advantage by controlling its own supply chain. Introduction There are many multinational companies which operate on such a high level worldwide such as Walmart, a multinational company is basically a corporation that is known to be registered in more than one country or that functions in different operations within a couple of countries. Multinational companies may consist of function between both procedures of selling goods or providing a service within different countries or continents. â€Å"Multinational companies, many of them extremely big, are today the most powerful agents of innovation† (Mattes, J. 2010) Production patterns have been known to drastically change significantly within the current economic globalisation. Many large multinational companies are known to compete against each other in there markets due to the increasing development of globalisation in the economy of countries. Many characteristics are mainly formed the implementation of supply chain management. A supply chain is basically the network which has been created amongst different companies producing, distributing or handling a specific product. In detail the supply chain takes upon the steps to get goods or services from the supplier to the customer. It is very important that supply chain management is composed correctly for multinational companies; most companies will strive to have an enhanced supply chain as it will normally tend to translate efficiently in lowering the costs for a company. â€Å"It is now apparent that the supply chain is the main artery of all businesses† (Poirier, C. C. 1999) Poirier stated how important the supply ch... ...bility and eliminated all the uncontrolled factors of staff shortage. When Walmart deliver its inventory it is known as customers by the distribution centres, cross docking is something what Walmart use very cleverly as this technique allows to reduce costs of handling operations and cutting down any storage of an inventory. â€Å"Walmart’s supply chain management has over 40 distribution centres† (Batten, L. 2008). Techniques implied by Walmart allowed them to take orders placed by stores and promoting them to ties they may already have with manufacturers, which would then give the chance for manufacturers to agree to their services they have proposed of refuse as there may be a non-availability of the goods at a certain time period. The result of this cross ducking allowed eradicating the warehousing process, and operates on demand chain rather than the supply chain

Nicomachean Ethics Essay

Ancient Greek philosopher Aristotle wrote the Nicomachean Ethics, portraying the significance of studying the realms of ethics and political science. In his work, Aristotle focuses on the theme of how human beings can attain the chief human good—happiness—at which everything aims. Aristotle argues that ethics, the study of moral character, and political science, the branch of knowledge and analysis of political activity and behavior, must be closely studied together in order to fully grasp the meaning of and obtain the good way of life. Aristotle believes that there is only one goal, one ultimate end for every individual—that is eudaimonia, translated as happiness, not as a feeling but happiness as the highest human good or a life full of activity. He claims that a person should live a way of life distinct from the lives of animals, where they only live for the sake of living or pleasure. 1 As human beings, people should use their power of speech to communicate and make rational decisions within a polity, striving to live their lives up to their full potential and to their full capacity for a happy life. 2 The life of politics, the via activa, is thus the key to the chief good or the best life for humans; however, the life of action must be of certain type of quality, in accordance with reason, since different actions may lead to the good or the bad life. In other words, a person’s actions must be in line with arete, with virtue or excellence. 3 Possessing virtue is having the ability to realize the good things, and doing them at the right time and the right way to get things done. Virtues can result to two different ways: a good or bad life. For example, President Lincoln versus Adolph Hitler—both of these men possess the virtue of wisdom, although they have used them disparately, one ending a Civil War in peace and the other manipulating others to killing millions of innocent people. To make it to the good end, Aristotle claims that we must practice virtue by, giving it a certain type of character or ethical quality to our actions. 4 Although human cannot acquire virtue by nature alone, nature allows and gives us the capacity to acquire virtue by learning and through exercising them in our lives. 5 By constantly acting with virtue, we cultivate habituation and ultimately we do not need to be self-controlled to do what is just. Instead, we become accustomed to do what is right willingly and naturally. Activities of good ethics or good moral character are virtues. And so, to best learn and exercise these virtues is by incorporating political science in connection to ethics. Aristotle asserts that the science of politics, the highest master of science combined with many other sciences, must be very well studied, for it is where moral laws are examined and its end, including the ends of other sciences associated with political science, will be the chief human good of all society. 6 Therefore, Aristotle presents the idea that the state must play an important role to aim and shape a society of good citizens, incorporating what the good life is: the life of virtue. 7 The state must look after its citizens morally, creating a type of society that will allow people to have a political life together; consequently, this political life will give them the opportunity and the ability to realize their wide range of capacities and their ideal life. Without the state, humans will not be able to experience the good life, the life of action. They are not self-sufficient enough to work alone, for they need others to be self-sufficient and happy. 8 Having a community will give every individual a chance to experience the struggle within the polity, in which he or she can exercise his or her many virtues, whether it be the ability to be courageous in the face of danger, the ability to make better judgements, or the ability to resist pain in the midst of hard criticism. Consequently, they build up their ethos or character, cultivating them to eventually living a happy life. The life of struggle, of politics, is the life where humans can have the chance to develop their full capacities, abilities, and strengths to overcome many hardships and difficulties. 9 Having a strong state does not achieve full satisfaction; hence, the state must know what eudaimonia is in order to direct and guide its citizens. It is necessary for the state to study and establish what is just and what is ethics. In this way, the state could inculcate what is moral through laws and education. Acquiring the chief good starts at home. Aristotle argues that a good state support an educational system, for a society that promotes morality is the best way of cultivating habituation in young children. 10 Having this strong educational system in the state will successfully encourage parents of each household to train their young children in good principles, abiding by the set of moral laws established in the community; as a result, they will naturally apply their good habits in their daily lives and ultimately gain the perfect virtuous life. Connecting the study of ethics and political science together can bring the whole society into a healthy life of virtue. Ethics is the key in which politics can utilize and produce a good society. By knowing what is righteous and what is ethics, the state can make the ultimate life of happiness possible for its citizens. Political science plays the role of establishing and enforcing good and moral character through an effective system that can guide and habituate every part and class of society. Ultimately, having access to a superfluous life of activity in a way that is in line with reason will let individuals life life to the fullest, of virtue and of happiness.

The How s And Why s Of Teaching With Courage - 1315 Words

The How’s and Why’s of Teaching with Courage Education enriches life. Therefore, teachers instruct knowing that they are teaching very involved individuals. No matter how they dedicate a tremendous amount of time to reading and research; the art of teaching requires a command of content that seamlessly escapes their grasp. As we challenge the mental capacity of students, it takes a courageous individual to seek the balance between risk and reward when teaching others. The purpose of this paper is to illuminate the challenges educators face, as well as inspiring leaders to mentor young students in the community. With the influx amount of competition in the workforce, students must aim towards becoming diverse individuals to†¦show more content†¦One must be willing to step out of their comfort zone to flourish. Seeing myself as an educator gave me the courage to go back to school and get a degree in education. It was a desire of mine to learn all I can to impro ve my present performance to one that would lead me down a successful path. In Ford Walston, article titled, â€Å"Courage and caring step up to your next level of nursing excellence† describe courageous peoples as the ones who move upward and forward never stop, to accomplish a challenging goal by taking risks and these risks reveal their heart and spirit. Insights gained from reading The Courage to Teach One idea that stood out to me in Palmer book â€Å"The Courage To Teach† is on mentoring and how mentoring develop great teacher and student. Mentoring helps one to grow their identity, and after a while, the one mentored comes to the realization that it is now time for them to go out and mentor others and give back. When we mentor our identity and integrity have a new chance to evolve as we encounter with our student lives. Mentoring stood out to me because I am having a great need to mentors others along my career path so as to give back to the younger generations . In Robert Bullough article â€Å"Being and becoming a mentor: school-based teacher educators and teacher educator identity† he states that as teachers you do what you know and as a mentor, as youShow MoreRelatedKill A Mockingbird By Harper Lee896 Words   |  4 Pageschance of winning Tom Robinson s case, he should defend him because he would be a good example for his children and that it is the right thing to do so it makes sense to defend Tom Robinson. The first reason why Atticus should defend tom robinson is because he needs to be a good example for his children. Atticus is a father of two children so he needs to be a good Father. Atticus quotes â€Å" I wanted to show you what real courage is instead of having a gun in his hand. 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