Thursday, January 23, 2020

Essay --

I will attempt to outline below the key issues whether or not a multinational company is able to maximise its competitive advantage by controlling its own supply chain. Introduction There are many multinational companies which operate on such a high level worldwide such as Walmart, a multinational company is basically a corporation that is known to be registered in more than one country or that functions in different operations within a couple of countries. Multinational companies may consist of function between both procedures of selling goods or providing a service within different countries or continents. â€Å"Multinational companies, many of them extremely big, are today the most powerful agents of innovation† (Mattes, J. 2010) Production patterns have been known to drastically change significantly within the current economic globalisation. Many large multinational companies are known to compete against each other in there markets due to the increasing development of globalisation in the economy of countries. Many characteristics are mainly formed the implementation of supply chain management. A supply chain is basically the network which has been created amongst different companies producing, distributing or handling a specific product. In detail the supply chain takes upon the steps to get goods or services from the supplier to the customer. It is very important that supply chain management is composed correctly for multinational companies; most companies will strive to have an enhanced supply chain as it will normally tend to translate efficiently in lowering the costs for a company. â€Å"It is now apparent that the supply chain is the main artery of all businesses† (Poirier, C. C. 1999) Poirier stated how important the supply ch... ...bility and eliminated all the uncontrolled factors of staff shortage. When Walmart deliver its inventory it is known as customers by the distribution centres, cross docking is something what Walmart use very cleverly as this technique allows to reduce costs of handling operations and cutting down any storage of an inventory. â€Å"Walmart’s supply chain management has over 40 distribution centres† (Batten, L. 2008). Techniques implied by Walmart allowed them to take orders placed by stores and promoting them to ties they may already have with manufacturers, which would then give the chance for manufacturers to agree to their services they have proposed of refuse as there may be a non-availability of the goods at a certain time period. The result of this cross ducking allowed eradicating the warehousing process, and operates on demand chain rather than the supply chain Essay -- I will attempt to outline below the key issues whether or not a multinational company is able to maximise its competitive advantage by controlling its own supply chain. Introduction There are many multinational companies which operate on such a high level worldwide such as Walmart, a multinational company is basically a corporation that is known to be registered in more than one country or that functions in different operations within a couple of countries. Multinational companies may consist of function between both procedures of selling goods or providing a service within different countries or continents. â€Å"Multinational companies, many of them extremely big, are today the most powerful agents of innovation† (Mattes, J. 2010) Production patterns have been known to drastically change significantly within the current economic globalisation. Many large multinational companies are known to compete against each other in there markets due to the increasing development of globalisation in the economy of countries. Many characteristics are mainly formed the implementation of supply chain management. A supply chain is basically the network which has been created amongst different companies producing, distributing or handling a specific product. In detail the supply chain takes upon the steps to get goods or services from the supplier to the customer. It is very important that supply chain management is composed correctly for multinational companies; most companies will strive to have an enhanced supply chain as it will normally tend to translate efficiently in lowering the costs for a company. â€Å"It is now apparent that the supply chain is the main artery of all businesses† (Poirier, C. C. 1999) Poirier stated how important the supply ch... ...bility and eliminated all the uncontrolled factors of staff shortage. When Walmart deliver its inventory it is known as customers by the distribution centres, cross docking is something what Walmart use very cleverly as this technique allows to reduce costs of handling operations and cutting down any storage of an inventory. â€Å"Walmart’s supply chain management has over 40 distribution centres† (Batten, L. 2008). Techniques implied by Walmart allowed them to take orders placed by stores and promoting them to ties they may already have with manufacturers, which would then give the chance for manufacturers to agree to their services they have proposed of refuse as there may be a non-availability of the goods at a certain time period. The result of this cross ducking allowed eradicating the warehousing process, and operates on demand chain rather than the supply chain

Wednesday, January 15, 2020

Nicomachean Ethics Essay

Ancient Greek philosopher Aristotle wrote the Nicomachean Ethics, portraying the significance of studying the realms of ethics and political science. In his work, Aristotle focuses on the theme of how human beings can attain the chief human good—happiness—at which everything aims. Aristotle argues that ethics, the study of moral character, and political science, the branch of knowledge and analysis of political activity and behavior, must be closely studied together in order to fully grasp the meaning of and obtain the good way of life. Aristotle believes that there is only one goal, one ultimate end for every individual—that is eudaimonia, translated as happiness, not as a feeling but happiness as the highest human good or a life full of activity. He claims that a person should live a way of life distinct from the lives of animals, where they only live for the sake of living or pleasure. 1 As human beings, people should use their power of speech to communicate and make rational decisions within a polity, striving to live their lives up to their full potential and to their full capacity for a happy life. 2 The life of politics, the via activa, is thus the key to the chief good or the best life for humans; however, the life of action must be of certain type of quality, in accordance with reason, since different actions may lead to the good or the bad life. In other words, a person’s actions must be in line with arete, with virtue or excellence. 3 Possessing virtue is having the ability to realize the good things, and doing them at the right time and the right way to get things done. Virtues can result to two different ways: a good or bad life. For example, President Lincoln versus Adolph Hitler—both of these men possess the virtue of wisdom, although they have used them disparately, one ending a Civil War in peace and the other manipulating others to killing millions of innocent people. To make it to the good end, Aristotle claims that we must practice virtue by, giving it a certain type of character or ethical quality to our actions. 4 Although human cannot acquire virtue by nature alone, nature allows and gives us the capacity to acquire virtue by learning and through exercising them in our lives. 5 By constantly acting with virtue, we cultivate habituation and ultimately we do not need to be self-controlled to do what is just. Instead, we become accustomed to do what is right willingly and naturally. Activities of good ethics or good moral character are virtues. And so, to best learn and exercise these virtues is by incorporating political science in connection to ethics. Aristotle asserts that the science of politics, the highest master of science combined with many other sciences, must be very well studied, for it is where moral laws are examined and its end, including the ends of other sciences associated with political science, will be the chief human good of all society. 6 Therefore, Aristotle presents the idea that the state must play an important role to aim and shape a society of good citizens, incorporating what the good life is: the life of virtue. 7 The state must look after its citizens morally, creating a type of society that will allow people to have a political life together; consequently, this political life will give them the opportunity and the ability to realize their wide range of capacities and their ideal life. Without the state, humans will not be able to experience the good life, the life of action. They are not self-sufficient enough to work alone, for they need others to be self-sufficient and happy. 8 Having a community will give every individual a chance to experience the struggle within the polity, in which he or she can exercise his or her many virtues, whether it be the ability to be courageous in the face of danger, the ability to make better judgements, or the ability to resist pain in the midst of hard criticism. Consequently, they build up their ethos or character, cultivating them to eventually living a happy life. The life of struggle, of politics, is the life where humans can have the chance to develop their full capacities, abilities, and strengths to overcome many hardships and difficulties. 9 Having a strong state does not achieve full satisfaction; hence, the state must know what eudaimonia is in order to direct and guide its citizens. It is necessary for the state to study and establish what is just and what is ethics. In this way, the state could inculcate what is moral through laws and education. Acquiring the chief good starts at home. Aristotle argues that a good state support an educational system, for a society that promotes morality is the best way of cultivating habituation in young children. 10 Having this strong educational system in the state will successfully encourage parents of each household to train their young children in good principles, abiding by the set of moral laws established in the community; as a result, they will naturally apply their good habits in their daily lives and ultimately gain the perfect virtuous life. Connecting the study of ethics and political science together can bring the whole society into a healthy life of virtue. Ethics is the key in which politics can utilize and produce a good society. By knowing what is righteous and what is ethics, the state can make the ultimate life of happiness possible for its citizens. Political science plays the role of establishing and enforcing good and moral character through an effective system that can guide and habituate every part and class of society. Ultimately, having access to a superfluous life of activity in a way that is in line with reason will let individuals life life to the fullest, of virtue and of happiness.

Tuesday, January 7, 2020

The How s And Why s Of Teaching With Courage - 1315 Words

The How’s and Why’s of Teaching with Courage Education enriches life. Therefore, teachers instruct knowing that they are teaching very involved individuals. No matter how they dedicate a tremendous amount of time to reading and research; the art of teaching requires a command of content that seamlessly escapes their grasp. As we challenge the mental capacity of students, it takes a courageous individual to seek the balance between risk and reward when teaching others. The purpose of this paper is to illuminate the challenges educators face, as well as inspiring leaders to mentor young students in the community. With the influx amount of competition in the workforce, students must aim towards becoming diverse individuals to†¦show more content†¦One must be willing to step out of their comfort zone to flourish. Seeing myself as an educator gave me the courage to go back to school and get a degree in education. It was a desire of mine to learn all I can to impro ve my present performance to one that would lead me down a successful path. In Ford Walston, article titled, â€Å"Courage and caring step up to your next level of nursing excellence† describe courageous peoples as the ones who move upward and forward never stop, to accomplish a challenging goal by taking risks and these risks reveal their heart and spirit. Insights gained from reading The Courage to Teach One idea that stood out to me in Palmer book â€Å"The Courage To Teach† is on mentoring and how mentoring develop great teacher and student. Mentoring helps one to grow their identity, and after a while, the one mentored comes to the realization that it is now time for them to go out and mentor others and give back. When we mentor our identity and integrity have a new chance to evolve as we encounter with our student lives. Mentoring stood out to me because I am having a great need to mentors others along my career path so as to give back to the younger generations . In Robert Bullough article â€Å"Being and becoming a mentor: school-based teacher educators and teacher educator identity† he states that as teachers you do what you know and as a mentor, as youShow MoreRelatedKill A Mockingbird By Harper Lee896 Words   |  4 Pageschance of winning Tom Robinson s case, he should defend him because he would be a good example for his children and that it is the right thing to do so it makes sense to defend Tom Robinson. The first reason why Atticus should defend tom robinson is because he needs to be a good example for his children. Atticus is a father of two children so he needs to be a good Father. Atticus quotes â€Å" I wanted to show you what real courage is instead of having a gun in his hand. It s when you know you re lickedRead More Learning from Experience in To Kill a Mockingbird Essay632 Words   |  3 Pagessituations they are facing. Atticuss teaching method of personal experience instead of being told how to do something is important as they learn various lessons in this process. Jem and Scout learn many lessons in the story but they are mainly based on the concept of prejudice, courage, and misunderstanding. There are many cases of courage shown in the novel. But, the most significant one is the episode on Mrs. Dubose. Mrs. Dubose shows courage as she fights her morphene addiction. JemsRead MoreAtticus Can t Do Anything, By Harper Lee1307 Words   |  6 PagesUnited States and the minds of it’s citizens, Atticus sees through society s opinions, and listens to his core values. It is this reason that Atticus is role model not only for society but his children as well. Atticus Finch s wisdom and insightful mindset about empathy,courage and race has left a truly positive impact on Jem and Scout. Atticus Finch’s wisdom and understanding of the human nature truly shows when he teaches us how to empathize. Atticus gives Scout and readers, a whole other way of seeingRead MoreSociety s Hypocrisy By Mark Twain1547 Words   |  7 Pagesyears, he returns to town in order to seek Huck’s newly made fortune. His greed can be illustrated when he demands that Huck give him all his money by the next day: â€Å"I’ve been in town two days, and I ain’t heard nothing but about you being rich†¦ That’s why I come. You git me that money tomorrow, I want it!† (15). The demand clearly iterates that the only reason Pap returned was for the money. The quote is also specifically structured to be very brief. Twain uses phrases that are straight to the pointRead MoreA Single Parent907 Words   |  4 Pagesspirit so profound that it empowers us to develop courage; to trust that courage and build bridges with it to trust those bridges and cross over them s o we can attempt to reach each other.†- Maya Angelou. This quote itself speaks volume to show every human being has a caring instinct. All single parents have the same job which is to raise a child. The responsibilities are the same but the techniques are very different. Men and women have different teaching styles and ways to discipline. The molding ofRead MoreAnalysis Of Atticus Finch s Kill A Mockingbird 1516 Words   |  7 Pagesthink about what we as a person would do under the same circumstances and hope that we as a person can live up to that. Inspiration is the moral courage to stand up against all odds and prove that humanity, justice, honesty, and compassion prevail. Atticus Finch, a single father and lawyer of integrity did just that. He is a true brilliance of what moral courage is. Searching for the meaning of encouragement, I found a quote by Eric A. Burns, Gossamer Commons, 08-12-05 that concludes, â€Å"Inspiration isRead MoreSummary Of Kill A Mockingbird By Harper Lee1320 Words   |  6 Pagessocietal disapproval and the topic of racism in the south, Atticus exemplifies what it means to be a great man. A great man is one with many extraordinary assets which are valuable in how Atticus raises his children. While reading the book the reader gains understanding that, Atticus is insightful and courageous in teaching his children that as a member of any society one will constantly encounter prejudice and discrimination and that eventually goodness will prevail over the evils of racism. AtticusRead MoreUnderstanding And Teaching The Language Arts1175 Words   |  5 PagesIn the Understanding and Teaching the Language Arts, I did a Vignette Writing Cycle Assignment which described a case study I did with evaluating the reading and writing ability of an eleven year old girl. This assignment took approximately six weeks. It started March 04, 2013 and ended April 12, 2013. Some parts were omitted due to length; however the indicators knowledgeable about teaching and assessment strategies are evident throughout the essay. I administered the Bear Spelling Test to determineRead MorePerseverance : Teaching Habits And Attitudes For The 21st Century1527 Words   |  7 PagesPerseverance 1. Consider the habitude of perseverance as it is defined in the text, Classroom Habitudes: Teaching Habits and Attitudes for the 21st Century. Mentally identify times in your life when you experienced perseverance. Briefly describe one experience, which would be appropriate to share with the students in your placement. 1. One experience that I could describe to my students that showcased my ability to have perseverance was when I was in the fourth grade and wanted to hit a softballRead MoreThe Escape1058 Words   |  5 PagesThe Escape - Millie Murray Plot Story of an abusive husband and how his oppressed wife makes her journey to independence. †¢Alton had refused to allow Patsy from visiting her sick and ailing motherin Jamaica, even though Patsy was pining away for her mother and homeland. †¢ Miz Ruby, Patsy’s friend, provided both emotional and monetary support to encourage Patsy to escape. She thought of the plan for Patsy s successful escape. Alton, who had always underestimated Patsy’s intelligence

Monday, December 30, 2019

Things Fall Apart and A Dolls House Essays - 1597 Words

Women have frequently been viewed as inferior to men throughout human history. This theme can be explored through works of literature and examples can be found in cultures of the past and present. In fact, there are many seemingly different cultures that share that one major similarity: the oppression and subjugation of women. Upon reading Things Fall Apart by Chinua Achebe, it becomes clear that the primary reason for the abuse of women is the common cultural belief that women are secondary to men. This conclusion is further justified after reading A Doll’s House by Henrik Ibsen. Throughout history, many cultures have been heavily masculine based. There are countless examples of men wielding power over women.When women are no more than†¦show more content†¦Women are used as payment for the crimes of men, and like the innocent virgin who was murdered by the people of Umuofia, they suffer the consequences of uncaring men. In masculine based societies, men are under the misguided assumption that it’s acceptable to use women as a sort of perverse form of currency. In societies where men are perceived to be above women, women suffer many physical abuses, such as beatings. In such cultures, there is nothing the women can do about it, and men face no punishment. When Okonkwo blames one of his wives for killing a tree, although it remained alive,â€Å"Without further argument, Okonkwo gave her a sound beating and left her and her only daughter weeping. Neither of the other wives dared to interfere beyond an occasional and tentative, ‘It is enough, Okonkwo,’ pleaded from a reasonable distance† (Achebe 38). Okonkwo is drunk with his own power, and instead of admitting he is wrong, beats his innocent wife. He rules over his household with fear, and his wives have no power over him. It’s a controlling and painful environment for the women. These horrible abuses occur in today’s world as well. According to Kenneth Ro th, executive director of Human Rights Watch in Afghanistan, â€Å"Even the most horrific abuses suffered by women seem to elicit nothing more than a shrug from prosecutors, despite laws criminalizingShow MoreRelatedA Dolls House and Things Fall Apart Essay1603 Words   |  7 PagesHenrik Ibsen’s A Doll’s House, and Chinua Achebe’s Things Fall Apart, in the midst of difficult situations, gaining strength and support from family, friends, and religion, helps one to defeat challenges in life more efficiently than leaning on their own strength. Regardless of the distance between a vast majority of families, they come together to comfort one another in difficult times. A great example of this statement is the support Okonkwo, the main character within Things Fall Apart, who is proudRead MoreThings Fall Apart and A Dolls House on Gender Roles Essay1441 Words   |  6 Pagesidea that men are above women in society; this is evident in the novels Things Fall Apart by Chinua Achebe and Henrik Ibsen’s A Doll’s House. Sometimes, there is a misconception of the phrase, gender roles. It is an expectation within each gender, society has always seen a gap between men and women and their individual roles, proving that men have always been more dominant (Blackstone). As played through the novel Things Fall Apart, Chinua Achebe paints that the Igbo culture has hailed men as the dominantRead MoreThe Struggle with the Glass Ceiling Essay1167 Words   |  5 Pagesstill live in a patriarchal society. Henrik Ibsen’s A Doll’s House and Chinua Achebe’s Things Fall Apart show us that the effects of the gender gap are still evident in current times and women are burdened by the glass ceiling. Women struggle to achieve high level positions. A glass ceiling exists that limits the speed in which women can be promoted in the workplace. It is very often that men advance positions much more quickly. In Things Fall Apart, the vast majority of people with prestigious titlesRead MoreGender Roles Of Women And Women1535 Words   |  7 Pagesthroughout life. These postulations have commenced before we were even born. Men are expected to constantly be working and providing the home for the women and children; Women are assumed to be cleaning, cooking and taking care of the children in the house. There multitudinous assumptions made towards men and women affect the way we live. Expectations like these are why patriarchal societies are composed. Patriarchal society means that men over rule the women in many ways and are more dominant causingRead More Essay on Lies and Self-realization in A Dolls House1162 Words   |  5 PagesSelf-realization in A Dolls House    In Ibsens play,   A Dolls House,   the characters willingly exist in a situation of untruth or inadequate truth that conceals conflict.   Noras independent nature is in contradiction to the tyrannical authority of Torvald.   This conflict is concealed by the way they both hide their true selves from society, each other, and ultimately themselves.   Just like Nora and Torvald, every character in this play is trapped in a situation of untruth. A Dolls House, can beRead More A Dolls House: A Push To Freedom Essay examples1371 Words   |  6 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Sometime after the publication of quot;A Dolls Housequot;, Henrik Ibsen spoke at a meeting of the Norwegian Association for Womens Rights. He explained to the group, quot;I must decline the honor of being said to have worked for the Womens Rights movement. I am not even very sure what Womens Rights are. To me it has been a question of human rightsquot; ( ). quot;A Dolls Housequot; is often interpreted by readers, teachers, and critics alike as an attackRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreWilliam Shakespeare s Hamlet And Henrik Ibsen s A Doll s House1400 Words   |  6 Pagesdespair or hope. Looking at William Shakespeare’s Hamlet and Henrik Ibsen’s A Doll’s House it is clear that both possess certain tragic aspects. The protagonists of both pieces’ experience suffering due to a similar flaw and both plays inspire feelings of pity and fear. Yet the main aspect that separates the two is the defi ning feeling the audience takes away at the end. While Hamlet ends in despair and unhappiness, A Doll’s House possess a hint of hope for the future. Yet if a tragedy instills a feelingRead MoreHenrik Ibsen s A Doll s House1291 Words   |  6 Pages002322- 3 Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman toRead MoreEssay on Themes and Symbols in Henrik Ibsen’s A Doll’s House1296 Words   |  6 Pages(Ibsen 1491). Henrik Ibsen’s A Doll House tells a story of scandal and deceit set in the Victorian era. Nora Helmer is married to Torvald Helmer and she feels more like his toy than his wife. Nora had to have Torvald to be able to do anything, because of when she lived. Nora borrows money behind her husband’s back (which is illegal at this time ) and tries to cover up everything she has done. Ibsen employs the use of many themes and symbols in his A Doll House to show the reader just how Nora was

Saturday, December 21, 2019

Analysis Of Richard Rodriguez s Piece `` Aria `` - 947 Words

Immigrants who come to the U.S. are faced with a culture that differs vastly from theirs. The process of cultural assimilation can be arduous, especially for the younger generation of immigrants. They often find themselves being pulled in two different directions by the expectations of their family and those of society. On one side, the family circle is urging them to remain loyal to their cultural traditions while society is pushing for a rapid transition into the dominant culture. In Richard Rodriguez’s piece â€Å"Aria† he states, â€Å"outside the house was public society; inside the house was private† (984). As portrayed by his quote, he suggests that there is a distinct separation between private and public culture. In his case, he realized that in order to be successful in America he must lose a sense of his â€Å"private individuality† (989) in order to gain â€Å"public individuality†. However, giving up a part of our individuality in order to be accepted into the mainstream culture does have its negative side. The article â€Å"Cultural Survival vs. Forced Assimilation: the renewed war on diversity†, explores how within Native American communities- particularly the Navajo tribe- the introduction of English is creating a language barrier between child and grandparent. Due to this, the younger generation won’t be able to pass on the stories of their people- since they are mostly transmitted through oral co mmunications in their native tongues. This example portrays how the introduction of

Friday, December 13, 2019

Modern Technology Has Made Our Lives More Complicated Free Essays

Hardy’s Mayor of Casterbridge is a novel that revolves around the concealment and divulging of secrets. Henchard, Susan, Newson and Lucetta all keep secrets, which are revealed throughout the course of the novel. Although Susan is a minor character, she plays a major role in the novel through the concealment of her secret. We will write a custom essay sample on Modern Technology Has Made Our Lives More Complicated or any similar topic only for you Order Now She hides her daughter Elizabeth Jane’s true identity from Henchard, thus allowing him to think she is his daughter. She also keeps the information about her prior relationship with Henchard from Elizabeth Jane, as well as the fact that she had a half-sister that died. The lack of information strangles the relationship between Henchard and Elizabeth Jane. Although Susan keeps these secrets to protect her daughter, her lack of candor results in the consequences she fears most – her daughter’s emotional upheaval. While Susan herself does not reveal the secret, it is disclosed through a letter before the planned time, thus causing Elizabeth Jane’s alienation from Henchard. The reader is oblivious to Susan’s secret until it is revealed in her letter to Henchard. Susan chooses to keep Elizabeth Jane’s identity a secret because she is afraid of disappointing Henchard. A quiet, unassuming woman, Susan is scared of disappointing others and how they will react when she upsets them. She believes that in order to restore order between her and Henchard she must conceal the truth about Elizabeth Jane. It is hard enough for her to reunite with Henchard and when she is alone in the ring with him, she admits meekly, â€Å"I am quite in your hands, Michael†¦if you tell me to leave again to-morrow morning, and never come near you more, I am content to go† (63). Susan’s speech is reflective of her timid and submissive personality. In addition, when Henchard asks Susan if she forgives him, â€Å"she murmured something; but seemed to find it difficult to frame her answer† (64). Susan is unable to show her true feelings because she is afraid of Henchard’s reaction. Thus she finds it necessary to keep Elizabeth Jane’s birth a secret because she is scared of upsetting Henchard. At the same time that she conceals the identity of Elizabeth Jane’s father from Henchard, she hides her connection with Henchard from Elizabeth Jane. Although many times â€Å"she had been upon the point of telling her daughter Elizabeth-Jane the true story of her life† in the end she â€Å"had restrained† (20). Susan’s choice to leave her daughter in the dark allows Elizabeth Jane to enjoy an innocent childhood, and she is blissfully unaware of her mother’s troubles. Susan is afraid of disrupting Elizabeth Jane’s equilibrium and cannot bring herself to tell the truth. â€Å"The risk of endangering a child’s strong affection by disturbing ideas which had grown with her growth was to Mrs. Henchard too fearful a thing to contemplate† (20). The words â€Å"endangering† and â€Å"disturbing† highlight Susan’s main goal in hiding her secret from Elizabeth Jane and reflect her entire purpose in life. Because Susan is meek and easily controlled, she is afraid to cause a reaction that she cannot control. She is â€Å"fearful† of anything beyond the ordinary, including unexpected reactions. This character trait is evident when she first meets Henchard and is surprised by his appearance as mayor. â€Å"I don’t think I can ever meet Mr. Henchard,† she says in shock. â€Å"He is not how I thought he would be—he overpowers me! I don’t wish to see him any more† (29). The sentiments she expresses in this statement illustrate her fear of the unknown, and her easily manipulated nature. Susan uses the word â€Å"overpowers† to demonstrate the lack of control she feels in her life and her tendency to be dominated by a superior. In Elizabeth Jane’s case, as in her relationship with Henchard, she prefers secrecy over openness because of her fear of upsetting others. Susan’s secrets are unexpectedly disclosed to both parties, when she is no longer alive to view the reaction. Their revelation results in the opposite effect, harming both Henchard and Elizabeth Jane. Susan’s greatest desire is to shield her daughter from trouble, but her fear of dealing with the truth ends up bringing on what she dreads most. Susan is overly concerned with appearances and manners, and she fusses about what others will think and say. Susan’s letter exhibits her tendency to avoid disappointing and shocking others. Even in her writing one can sense her fright at revealing the news to her husband. She begins her letter by prefacing â€Å"I hope you will understand why† (108). Later on she begs, â€Å"Don’t curse me, Mike. † Although she is only writing and not speaking, she finds it hard to let out her secret, explaining â€Å"I can hardly write it. † However, despite all of Susan’s reservations and hesitations, and intentions to protect her daughter, she ends up harming her. Her worst fears are confirmed when Henchard begins to treat Elizabeth Jane coldly and Elizabeth Jane â€Å"lived on, a dumb, deep-feeling, great-eyed creature† (115). Instead of showering her with warmth and love, Henchard sharply reprimands her when she uses incorrect grammar. â€Å"Are you only fit to carry wash to a pig trough,† (114) he yells, degrading Elizabeth Jane and humiliating her. Susan’s secret keeping leaves Elizabeth Jane worse off. Her lack of confidence ends up bringing on what she fears most. Hardy uses secrets in The Mayor of Casterbridge to highlight Susan’s character flaw and demonstrate that the situations people fear most are those they ultimately bring upon themselves. While Susan acts out of a desire to help Elizabeth Jane and Henchard, she ends up harming both of them. The concealment of information from her daughter and husband is what destroys their relationship. Susan’s greatest concern is what people will think about her daughter and her top priority is conforming to societal standards. However, her meek personality and constant worrying eventually cause her worst fears to come true. Susan’s saga of secret-keeping serves as a warning to readers†¦ concealing the truth will come back to haunt you. How to cite Modern Technology Has Made Our Lives More Complicated, Essays

Thursday, December 5, 2019

Direct Marketing Worldwide

Questions: 1. What are the main factors which determine whether an individual uses extended problem-solving or limited problem-solving? 2. What is the difference between direct marketing and junk mail and what have been the key drivers of the worldwide growth of direct marketing? Answers: 1. Main factors that determine behaviour of a consumer at the time of purchasing The decision making process is very important to every seller. The decision making process of a consumer can be defined by the process that the consumer undergoes while making any purchase of a product or service. This decision making process depends on various factors especially upon their past, current and future life situations. These factors influence what product or service the consumer will buy and in what amount. Therefore, it is very important for a seller to understand this decision making process of the consumers while making the product or service. Otherwise, it is impossible to satisfy the consumers requirement accurately. The decision making process of a consumer comprises of five steps viz. i) recognition of a product or service ,ii) information search about the product or service, iii)looking for and the evaluation of the perfectly substitute product, iv) purchase of the product, v) post-purchase analysis of the product(feedback about the product or service) (2012books .lardbucket.org, 2015). The decision making process or the buying behaviour of the consumer can be classified into different parts. These are 1) extended problem solving behaviour, 2) limited problem solving behaviour and 3) habitual problem solving behaviour. Among these three types behaviours, the first two behaviours are very important. In the following paragraph, the influencing factors behind these two behaviours will be discussed (Basic Reasons for the Growth of Direct Marketing, 2015). Extended problem solving behaviour: The situation of the problem solving behaviour arises when the consumer does not know anything about a product or service. The class, brand, main features of the product or service are not known to the potential customers and due to this unawareness, the consumer cannot be able to evaluate the product or the service. To know about this information, the consumers have to depend on the seller of the product. Limited problem solving behaviour: The situation of the limited problem solving behaviour occurs when the consumer knows the class of the product or service he /she wants to buy and also the major brands of the product or service and their attributes and features. But the consumer is not aware of some brand of the same product. This unawareness creates a lot of confusion in the consumers mind at the time of purchasing. In this situation, the purchase decision of the consumer solely depends on the information provided by the seller of the unfamiliar brand. This information in turn helps the consumer to make a comparison and evaluation between the known and unknown brands of the product or service (Belch and Belch, 2009). In case of extended problem solving behaviour (EPS), the consumer tries to gather as much as possible information about the product or service they want to purchase. In this situation, the decision of the consumer involves a high degree of risk. However, in limited problem solving (LPS) consumers have some idea before and, therefore, have to compare between little alternatives. Hence, this decision making process involves low risk. The factors that are affecting the buying decision making process are advertisement published, the physical situation of the consumer, the social situation, time situation, the reason behind the purchasing and the current mood of the consumer (Belch and Belch, 2009). The advertisement helps the consumer to know about different brands of a particular product and their respective features. The interior design, the location, the atmosphere of a store, the presence of customer care executives in store some time influences the consumers buying process. Also cro wding in a store is another significant situational factor that may define the buying process. The current social status and perceived future status of the consumer influences the consumer in making their purchase decision. The time of the shopping may affect the consumer either positively or negatively. The reasons behind the purchase i.e. whether the consumer has urgent need of the products or not also determines the decision making process and lastly the mood of the consumer while purchasing affects the consumers decision. Reference 1: 2012books.lardbucket.org, (2015).Consumer Behavior: How People Make Buying Decisions. [online] Available at: https://2012books.lardbucket.org/books/marketing-principles-v1.0/s06-consumer-behavior-how-people-m.html [Accessed 23 Aug. 2015]. HubPages, (2015).Principles of Marketing - Buyer Behavior. [online] Available at: https://hubpages.com/hub/Principles-of-Marketing-Part-2-Buyer-Behavior [Accessed 23 Aug. 2015]. Study.com, (2015).Understanding the Consumer Decision-Making Process: A Marketing Must - Video Lesson Transcript | Study.com. [online] Available at: https://study.com/academy/lesson/understanding-the-consumer-decision-making-process-a-marketing-must.html [Accessed 23 Aug. 2015]. YourArticleLibrary.com: The Next Generation Library, (2013).5 Factors Influencing Consumer Behaviour | Explained. [online] Available at: https://www.yourarticlelibrary.com/products/5-factors-influencing-consumer-behaviour-explained/22163/ [Accessed 23 Aug. 2015]. 2. Digital marketing is now viewed as a more effective marketing strategy to make the potential customer aware of a product of a company irrespective of the current location of the consumer and also at low cost. The digital marketing can be done either using the direct mail or using the junk mail. There is a clear difference between direct mail and junk mail. The latter mail is sent to the entire potential customer irrespective of their interest in the product mentioned in the email. However, the direct mail is those mail which is sent to only those consumers who are actually interested in the product and its all the relevant information like price, features, etc. This difference between these two types emails should be understood by the producer so that they can reach their targeted customer accurately (Hackley, 2010). Direct marketing through direct mailing enables both the customer and the producers to do one-to one communication and the producer can get an accurate response about its product that is not possible through junk mail. The consumer also on the other side can be able to place the entire query regarding the product or service. The main difference between the direct mail and the spam mail is the last one is sent to the automatically selected potential customers from some database. The sending of junk mail to the potential customer does not require any permission from them. However, the direct mail is sent to only customized consumers who are actually interested in the purchase of the product. In the promotion of a new product or in marketing campaigning, both mails are useful but the effectiveness of direct mail is much higher than the junk mails (HubPages, 2015). The key drivers of the worldwide growth of direct marketing Direct marketing can be defined as an interactive marketing system that uses different advertising medium to influence and also get responses from both the potential and actual customers. This direct marketing enables both the economic agents i.e. customers and producers to make an effective communication. This direct marketing helps the producers to deliver the information and the offer of the product. On the other hand, the consumers are also able to make a query regarding the product to the consumers directly through the direct marketing. The direct marketing can be done in various ways such as direct mail, campaigning programme in some departmental store, marketing programme in different television and radio channel, telephone calls. Among these various ways, the most effective means is direct mail. This direct mail helps the producers to reach the customers irrespective of their location. The cost of this type of market expanding strategy is very low and easy to access and contr ol. The direct marketing is growing tremendously than the traditional marketing over time. The key drivers of this tremendous growth in the worldwide direct marketing are increasing the growth of electronic media. Now media can significantly influence the customer to purchase any products. The other causes are increasing use of computer and electronic database. This electronic database enables the producers to store a large amount of customer information and use them within a second. The third driver is continuous improvement in the communication technology. This improvement helps the both party to make conversation if they require any time. The fourth factor is a continuous change in a type of the marketplace (Schultz and Kitchen, 2000). Lifestyle change and demographic change are other important factors of the growth in direct marketing. Economic development and the increasing international competition due to the globalization are also responsible for the worldwide growth of the d irect marketing. References 2: Basic Reasons for the Growth of Direct Marketing. (2015). [online] Available at: https://www.managementparadise.com/forums/principal-practice-direct-marketing/207429-basic-reasons-growth-direct-marketing.html [Accessed 23 Aug. 2015]. Belch, G. and Belch, M. (2009).Advertising and promotion. Boston: McGraw-Hill Irwin. Hackley, C. (2010).Advertising and promotion. Los Angeles: SAGE. Schultz, D. and Kitchen, P. (2000).Communicating globally. Lincolnwood, Chicago, Ill.: NTC Business Books.